2017 LED Lighting Industry Development Trend

Mar 16,2017

In the blink of an eye, the Spring Festival of 2017 is over and spring comes. For the LED lighting industry in 2017, the development of the industry still leaves a lot of lighting people watching the flowers and can't find a way forward. In 2017, what will be the development trend of LED lighting industry?

Macro area "hot and cold alternating"

Since the spring of 2017, the tone of the "hot and cold alternating" in the macro field has shown that the keynote of the trend of the LED lighting industry in 2017 is "the alternating of cold and hot. ".

First of all, according to media statistics, the sum of investment in infrastructure construction reported by the provinces across the country has exceeded 16 trillion yuan! Under this large plate, there are more opportunities for LED lighting lighting projects. Of course, taking into account factors such as financial level, the risk of project payments is also correspondingly increased, the major LED lighting lighting engineering companies can pay attention.

Second, trade protectionism is rising in some major countries around the world. It is not a good thing for foreign trade companies that use these countries as their main export targets. Therefore, in terms of exporting foreign trade, it is more necessary to pay attention to the country’s “One Belt and One Road” strategy and actively explore new markets.

Again, as the development of the LED lighting industry is closely related to the development of the domestic real estate market, the LED lighting industry will be affected by the "preceding and hindering" of the domestic real estate market in 2016. There will also be a process of "lifting first and then suppressing". In 2017, the tone of real estate is “smooth.” Therefore, the LED lighting industry will continue to move steadily on the whole.

About the impact of "e-commerce". It should be said that in the past year, the society has realized the inadequacies of "pure electricity providers" and that "ecommerce + entities" has become a consensus. In 2017, whether it is the industry e-commerce platform or the e-commerce platform represented by Tmall, Jingdong, and Suning, the LED lighting industry will be more focused on the integration of e-commerce + entities. For LED lighting manufacturers, how to choose and how to participate in this trend is also very important.

The micro field "are good at their own strengths"

After speaking about the impact of macroeconomics on the development trend of the LED lighting industry in 2017, let's talk about the "Microcosm Trends" in the finished product application field for the LED lighting industry in 2017. Development trend judgment."

In the field of light sources, there is no doubt that LED lighting has "swept the world," and traditional light source products such as energy-saving lamps, halogen lamps, and incandescent lamps have become "regressive." At the same time, due to the impact of raw material prices and environmental protection storms, the overall price of LED lighting source products will “stably increase”, and the “price war” will be weaker than before. In this situation, it may stimulate some "technological revolutions", although this technology is not necessarily a mature technology, but it will still affect the price level of LED lighting sources.

In the field of commercial lighting, the author believes that the boundaries between "professionalization" and "circulation" are becoming increasingly apparent. "Specialized" commercial lighting is more focused on the application of light and intelligent control, and more extensive application of light environment. On the basis of ensuring the improvement of light efficiency, “circulation” focuses more on the coverage of the channel market. In 2017, there will be "spoilers" in both areas.

In the field of home lighting, there is no doubt that the major brands are competing for the field. Op, NVC, Sanxiong Aurora, Foshan Lighting, Mulinsen, and Snow Wright will all devote their energy to the construction of home lighting stores, and will set off a new type of “enclosure movement”. Of course, the attack of these brands is the “cake” of traditional home lighting companies. In this kind of "attack and defense game", which brand, if "three hearts and two meanings," will inadvertently be defeated by other brands. For dealers, it is also a good thing to have the opportunity to cooperate with more powerful and powerful brands.

In the field of lighting, in general, as more companies are striving to build “integrated” brands, lighting is also an important part of their home lighting stores. Therefore, it directly affected the business of many small and medium-sized lighting companies. Lighting style, material innovation has reached a certain stage of maturity, for this reason, companies in the creative competition will be more intense. In 2017, "original lighting" and "OEM lighting" will go hand in hand to achieve rapid development. Those lighting companies that do not have their own characteristics can only take steps and pick up their teeth.

In the field of outdoor lighting, there are two markets worth noting: smart cities and landscape lighting. The rise of smart cities is not unrelated to the development of artificial intelligence. A smart city is not only an intelligent product, but also an intelligent system that integrates outdoor lighting products and indoor lighting products. Although the smart city's volume is still small, it will lead the direction and application of outdoor lighting intelligent development. The landscape lighting is also closely linked with “intelligence”. Various lighting festivals and large-scale activities have led to the “dynamic development” of landscape lighting, which is no longer a “static landscape”.

Finally, the development of smart lighting. As mentioned above, intelligent control in the field of outdoor lighting and landscape lighting has been applied more quickly, which has also led to the maturity and development of intelligent technologies. Next, intelligent lighting will be applied in large scale in the commercial lighting field. In particular, in the "specialized" commercial lighting, the application of intelligent lighting will not only enrich the relationship between lighting and scenes, but also be more beautiful, more economical, and more energy-efficient. This will also impress more and more consumers.

to sum up

Of course, any judgement of development trends is based on events that have occurred in the past, and through some logical analysis, the final conclusions are drawn. These conclusions can only be directional and cannot be particularly specific. Therefore, the above judgment is also the result of the analysis of the large lighting industry after the observation of the entire industry in 2016.

We believe that regardless of how volatile the industry is and how to survive the fittest, only those companies and businesses that are calm, insightful, optimistic, and challenged will be able to seize the opportunity and win the future. .